It should go without saying that all advertising requires a goal; and yet, for many designers, advertising objectives are unclear and hazy, at best. Even “back in the day,” the days of print advertising, the vague goal of “sell more stuff” was usually ineffective. Today’s savvy internet marketer develops advertising strategies designed to reach specific goals, such as: build brand awareness, drive traffic to a website, boost interest in social media site, or convert visits into sales.Whatever your Facebook marketing goals may be, you have choices to make about how you approach your audience using Facebook ads.Set specific goals for your Facebook advertisingUltimately, the goal of your Facebook ad campaign should be to compel your audience to take action – on your behalf and to their benefit. The type of action you wish them to take, however, will determine the types of FB ads you should use.With help from our friends at AdEspresso.com, where you can also get more details on the types of Facebook ads, we offer these three types of FB ads:
- Generate traffic to your website – with more “click-throughs” from Facebook. Probably the most common purpose of Facebook Advertising is an effort to drive traffic to your website. Your goal may be to increase your site’s overall reach, increase brand awareness, or to send users to a dedicated landing page and have them buy your product, sign up for a newsletter, or participate in some other kind of lead generation. There are three Facebook ad types best suited to achieving this goal: Domain Ads, Page Post Link Ads, and Multi-Product Ads.
- Build your audience – through increased “Likes” and improved audience engagement. All Facebook ad types are great for Facebook Marketing. You can use them to increase the number of Likes on your page and to increase the “Reach” of the content you post to your Facebook Page. Since the usual post on your page will only reach an average of 2-6% of your fan base organically, promoting your posts is a great way to be sure that all your fans see your message. There are four Facebook ad types best suited to achieving this goal: Page Likes, Page Post Photo, Page Post Video, Page Post Text.
- Create interest in an event or on-sight visit – using increased “Shares” of unique opportunities. Driving visitors to a physical event, or to your brick-and-mortar location, can be challenging while measuring the results of your FB promotion can be something of a mixed bag. However, when used correctly and targeted well, these promotions can be extremely effective. There are two Facebook ad types best suited to achieving this goal: Special Event Promotions, and Special Offer Promotions.
For those who are new to using Facebook advertising, it makes a great deal of sense to test these different advertising formats to see which of them work best for you. For those with more experience, even if you’ve enjoyed some success using FB ads, broadening the appeal of your Facebook marketing strategy may lead to even more success.Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!