Interior designers, especially those working in the largely impersonal world of internet marketing, need to focus on content that tells a story and video is a great way to do that. In fact, video excels at quickly grabbing the attention of your audience, and enables strong storytelling in a short but memorable format that viewers can enjoy – and which you can measure.In today’s crowded online marketplace, you need to cut through the background noise if you hope to engage your prospects; using video content that entertains, inspires, and educates them about what you do and who you are, including the culture of your company. Doing this not only helps prospective clients get to know you but, by allowing them to learn more about who you are, you will also increase interest and build loyalty.But, there are even more important reasons to use video as part of your marketing strategy:
- 90% of all content shared by users on social media in 2017 was video.
- 76% of marketers say video marketing has helped them increase traffic and SALES.
- 85% of people say they'd like to see more video from brands in 2018.
Beyond these statistics, it must be said that, because interior design is such a visual experience, putting the power of video marketing to work for you makes perfect sense.The benefits of video marketingThough some online marketers would certainly argue the point, nothing will ever replace the need for written text at a marketing site. However, as a tool for conveying vast amounts of information in a short amount of time, video has no equal; as images, text, and narration all come together to generate an incredibly powerful message for your viewer.Just imagine how compelling your most popular blog post would become if you were narrating it over images of happy clients explaining how your design solutions helped them overcome a particular problem. Add a call-to-action that impels them to seek your help, and you’ve created an all-in-one tool that pounds nails, drives screws, and tightens bolts at the same time.Could anything be more powerful – or effective?Best types of marketing videosOnce you’ve accepted that marketing with video has value for you and your design business, you need to determine the best type of video for reaching your client base. Of course, this will largely be determined by the nature of your business, and your target audience. The more technical your advice, the more you’ll need to create “explainer” videos. The more luxurious your product line, the more seductive your approach should be. The more useful your services, the more benefits-based you’ll need to be in your video.Here are some of the different types of video you can use to promote your business:
- Explainer/tutorial/demo videos
- Product/tool/service reviews
- Culture videos
- Video tips series
- Expert interviews
- PowerPoint video
- Video email
More than anything, and regardless of the types of video you choose to use, the critical factor in your success will be whether you inform and entertain with your marketing videos. This is true of all of the content you create of course but, it’s even more important with video – because that is what your audience has been conditioned by experience to expect from watching a video.Are you currently marketing with video? How has it helped to increase engagement, traffic, and conversions? Do you plan to use more video in your marketing strategy?Looking for more interior design marketing tips? Get in touch with TD Fall today.