“Video marketing is too expensive!”“My business isn’t suitable for video content.”“Sure, video would be nice to have, but I don’t really need it.”Trying something new is nearly always daunting. When it comes to marketing your business online, that can be even more true. After all, your business is your baby and you don’t want to do anything to hurt it, right?Then again, most of us would do anything, endure any hardship and spare no expense, to protect and nurture our baby. That’s why the three objections to marketing with video above make little sense. If you truly wish to nurture your business with your online marketing strategy, then marketing with video simply must become a part of that effort; and we’ve explained why in the various posts in this series: Here’s one and here’s another.The good news is, getting started with a video marketing strategy does NOT have to be expensive; video works for every business niche – including interior design; and yes, you will definitely benefit from using video – and yes – you also need it!
3 Quick Tips for getting started with video marketing
First of all, you will not need to spend a small fortune on buying or renting video equipment or editing software. Your smartphone is an incredibly powerful device that very likely offers a quality video recording feature. You can also use the webcam on your computer, along with a decent microphone. So, you already have the video recording equipment you need!Next, there are all sorts of free editing software applications available and, with a little time and effort, you can create surprisingly high-quality videos with them. Do a little research to find one that meets your needs and, as you move forward, consider paying for their upgraded version.Next, consider how easily you can place your videos into the marketplace, once again using free video editing services and free video sharing platforms:
- YouTube – By far the largest social media and video sharing platform on the internet, YouTube offers so much more than just a place to share your videos. The YouTube Editor is a wonderful tool for creating attractive videos that can then be added to your YouTube channel – and embedded in your website or other social media platforms. And – it’s free!
- Video Plugins – If you currently have a website, and of course you do, you're probably aware of the plugins that can be used to augment the basic design, improve your SEO, and or enhance communication with visitors. If you have a WordPress website, the choices are too numerous to mention but, here are a few that can be had for a nominal fee, or for free: TubePress, Video Gallery Wordpress, YouTube Channel Gallery.
- PowerPoint Video – It would be unusual for an active business to not have at least ONE PowerPoint Presentation stashed away somewhere. Did you know you can use your free video editing software to turn your favorite slideshow into a marketing video? Yes, with free services like Camtasia, Animoto, and Vigo Video, for example, you can create exceptional video content simply by repurposing your PowerPoint presentations. Of course, once you get the hang of it, you’ll be using your video app for all kinds of video creations. Click here to learn more.
Now that you know some of the easy and inexpensive tools to get you started with video marketing, what is holding you back?Looking for more interior design marketing tips? Get in touch with TD Fall today.