Online Marketing Strategies for Interior Designers – Revisited

online marketing tipsWe’ve spent a great deal of time and effort during the past year working to educate and illuminate the ways in which online marketing strategies can help you grow your interior design business. Looking back, we can’t help but wonder if you have taken any of this information and put it to use for your own business.You see, here’s the thing, the strategic marketing information we’ve shared with you over the past 12 months was not mere opinion. We’ve done the research and consulted the experts in internet marketing, email marketing, and social media marketing, as well as an expert in designer marketing.Based on what we’ve learned from them, we believe we’ve put together a fairly comprehensive list of strategies and techniques that, if used correctly, will enable you to:

  • Increase traffic to your design website
  • Enhance your online reputation
  • Grow your email subscriber list
  • Boost engagement with your audience
  • Enable you to build relationships with both clients and prospects

These are all important marketing goals for any business with a presence online these days. But, they are goals that require a focused effort and consistent implementation.New Year’s Business ResolutionsAs we head into a new year, it’s important to remember that some 80% of New Year’s resolutions fail within the first 30 days. This is true of business objectives as well as for personal goals.The reason for such a stunning failure rate is simple: New goals are often too general and vague.Successful goal setting requires specific, realistic objectives, combined with a comprehensive plan to achieve them. To say you want to “increase sales this year” is simply too ambiguous to maintain focus. Instead, you should target a number: a percentage or dollar increase in the number of sales you want to make over last year, for example.According to, if you want to improve your design business in 2019, you should resolve to:

  • Review and update your business plan
  • Consider your staffing needs for the New Year
  • Check in with your customers
  • Revisit your pricing
  • Research new software solutions
  • Create a customer review policy
  • Do a website review
  • Improve your marketing plan

Of course, that last one is where we have been focusing all year and, to help you accomplish this most important goal, we would like to remind you of some of the many posts we’ve published about online marketing strategies for interior designers.Click on the links below to read them again (or for the first time):

There were many more than these few, of course. So, if you're still curious, feel free to visit the TD Fall Blog and take a look around.Looking for more about online marketing strategies, interior designer marketing tips, new design trends, and design product ideas? Get in touch with TD Fall today.