Do we focus too much on marketing to millennials here? Maybe. Then again, if you believe we do, it may be because you don’t focus on them enough!
As the first truly digital generation, millennials are quite different than the generation that preceded them. In an effort to adapt to the needs and wants of this new generation, marketers have tried a wide variety of methods to reach the world’s most powerful audience.
While most believe millennials to be the “most connected” generation in history, in some ways they are completely disconnected. By this we mean that, as a group, millennials are somewhat disconnected from people, instead relying to a large extent on “influencers”. These are the thought leaders and trendsetters found in social media, as you’ll see from some of the statistics below.
How Millennials Relate to Markets and Brands
- The 92 million millennials in the United States spend a total of $600 billion each year
- 85% of Americans ages 18-29 are smartphone owners
- 79% of millennials recognize that ads serve a purpose for a brand
- 68% of millennials expect that brands provide an integrated shopping experience
- 74% of teen millennials use a second screen while consuming content
- 2 out of 3 millennials use an ad blocker
- Millennial preference of digital video platforms is double the preference of traditional television
- 90% of millennials ages 18-29 are on social media
- 34% of millennials turn to their online networks in a purchasing decision
- 40% of millennials relate to online influencers more than they do their friends
If for no other reason than sheer numbers, it makes a great deal of sense for the savvy interior designer to begin focusing on the 92 million people in the 18 – 34 age range – what we call millennials.
Have you begun to market to millennials as part of your strategy? If yes, how has that worked for you? If not, what are you waiting for?
Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.