There is only one reason to employ a particular marketing strategy – because it works – and email marketing works!While it’s unlikely you’ll see an immediate increase in appointments or contracts, the long-term benefits of an effective email marketing campaign can’t be denied. Yes, it requires planning and execution, and you need to develop a message – BUT – when done properly, email marketing may become the most effective strategy you use to promote your business and close sales. For proof, the email marketing company AWeber Communications offers a yearly examination of the effectiveness of the practice, a few of which I’d like to share with you:
- Return on Investment (ROI) for email marketing averages about $40 per every $1 invested.
- Some 77% of consumers prefer permission-based email promotions, while only 6% prefer social media promotions.
- A large majority of marketing companies’ worldwide plan to increase their investment in email marketing – because it works for them.
Obviously, these companies would not use email marketing if it cost them money without providing a return. This also means that you don’t have to research the effectiveness of using email as part of your marketing strategy. That work has been done for you. All you need to do is figure out your target market, build a list, and begin structure your message. You know, the easy stuff!Why email marketing worksWhy does email marketing work? Without oversimplifying the answer, there are a variety of reasons, including:It allows you to target your message:
- It is driven by data
- It promotes direct sales and calls-to-action
- It builds relationships, loyalty, and trust between you and your target audience
- It can be used to support sales through other channels
Still not convinced? Why don’t you try this? Take a moment to remember what you did when you first turned on your computer this morning. (After that first cup of coffee, of course.) If you’re like me, the first thing you did was check your email account. Once you saw where your priorities were going to lie for the day, it was then time to clear out the Junk folder, right?Now, was there anything there that caught your eye, anything that made you think “Wait a minute, I want to open that email”? Not likely; because the emails that interested you this morning, and every morning, were in your Inbox, where only emails from trusted sources are allowed to come through.THAT is why email marketing works – because you TRUST the person or business that sends it to you.Looking for more interior design marketing tips? Get in touch with TD Fall today.