As an interior designer, the service you offer is very personal; whether your client base is made up of homeowners or professionals. With that in mind, your website must be extremely transparent, presenting yourself as a person who truly cares about the needs of your clients. And, while the About Page on most websites is fairly simple, and often simplistic, crafting the information you share on your own may well be the foundation of your interior design marketing strategy.We’ve said it before – repeatedly – and will no doubt say it again: the internet is a very impersonal place and, in order to promote your design business, you must be willing to share yourself with your audience.The key to creating a good impression with potential clients who visit your website is to ensure they get an accurate sense of who you are, as well as what your goals are as a designer. Sure, they will want to know your qualifications and experience but, they will also want to get to know YOU.After all, it is highly unlikely that many people will want to spend thousands of dollars with a total stranger, much less trusting you to completely revamp their home or office. As you craft the content for your About Page, try to think like a potential client might, answering the questions they would ask in an effort to know and understand you.And, while knowing how many cats you own may make a visitor smile, it’s unlikely to convince them to hire you!Making a Positive Impression is Your Only GoalInstead, as you craft your About Page, imagine yourself sitting in front of your ideal client, remembering the questions they most often ask, as well as the particular concerns you most often hear from them. By trying to answer those questions in advance for them, on every page of your website, you will enhance your reputation as an expert they can trust.Questions to ask yourself – from the perspective of a potential client:
- Who are you and what inspires you?
- Why did you choose interior design?
- Do you specialize in home design, office design, or something else?
- What are your qualifications and training?
- How much experience do you have?
- How do you see your role as a designer?
- How do you help clients meet their needs?
While there are many more questions you may have been asked, the number of variables between clients will probably make it impossible to answer all of them on a single page of your website. That is a great opportunity for you to ask them to click on an internal link to learn more, at another page or to contact you, keeping them curious and engaged.The key to effective interior design marketing is to create a website that offers visitors a strong impression of who you are, why you do what you do, and how you believe you can help them. A well crafted About Page is critical to accomplishing this goal.Looking for more interior design marketing tips? Get in touch with TD Fall today.