Designer Marketing Tips – When Designer Marketing Plans Fail

For most businesses, the goal they have in mind for their marketing is to “get more customers”. Well, yeah, we’d all like to do that. The problem is, that is just too vague, which is the most common reason that marketing plans fail.Instead, every effort you make at marketing your design business or furniture store should be founded on a specific goal. Otherwise, messages become mixed and unclear. When this happens, consumers become confused about what you're asking them to do and, instead, do nothing.After all, if you choose to develop a marketing plan with the goal of increasing your email list, yet you send out a blast filled with sale pricing, you're not going to reach your audience. Similarly, if your goal is to broaden your client base, yet you market to a well-established base, you're not going to attract many new names to your mailing list, are you?Every marketing plan you put in place should have a specific goal with a finely targeted audience as its recipient. It’s difficult and expensive to attract new customers; making a targeting mistake and wasting your efforts makes it more so.Set Specific Goals for Every Marketing PlanHere is an example of a list of possible marketing goals you can focus on:

  • Build an email list
  • Increase referrals
  • Gather client testimonials
  • Expand client base
  • Set appointments
  • Make sales

Of course, each of these goals is an attempt to attract people who are interested in what you have to offer and to insert them into a marketing funnel that will eventually lead to sales. You must remember though, that few people are going to invest tens of thousands of dollars with a business they do not know. Each step in the funnel helps to familiarize your target audience with you and your offerings, moving them gradually toward trust and loyalty.In today’s highly competitive, constantly shifting marketplace, this is the way to avoid having your marketing plans fail.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.