It’s human nature to want to spend your time doing what you're best at doing and, for an interior designer, that is all about reimaging spaces for your clients and implementing the changes they ask for. But, if your business is not large enough to enable you to hire a marketing team, and your goal is to grow your design business, you would do well to check out these three marketing ideas for interior designers.
So, if marketing your business is not at the top of your list of fun things to do, think of it this way: your first job as an interior designer is to market your business, and then to prove what a fabulous interior designer you are.
After all, if you don’t do the former, you’ll never have the clients you need to prove the latter.
The First 3 Marketing Steps You Must Take
- Who are you? Creating an identity within your niche will be critical to your success. Where can you establish yourself as an expert? Where do your interests and talents naturally lead you? How can you use that knowledge to create your identity – and brand? The best way to define yourself to others is first to do it for yourself, then present that image and identity in your marketing.
- Have real conversations with real people. Pick up the phone or get on Skype and have a chat with people who would be your dream clients. If you don't have any, look for people who may be interested in working with you and talk to them for 30 minutes. Then you want to listen carefully, take notes and figure out what is the emotional reason they hired you. Write down their words (like they feel overwhelmed, depressed, hopeless when it comes to pulling a room together) and use them in your marketing.
- Create more than one Opt-in Freebie. Building your list is an important step for the long-term growth of your design business. To do this, you need to keep in mind that different people will have different needs. A single opt-in freebie will rarely address more than one need – and shouldn’t. Instead, create several freebies that address a variety of issues and – always provide solutions.
By defining yourself and your ideal client, then creating content that will help them overcome their pain points, you can quickly become a master at marketing your interior design business.
Looking for interior design trends and tips? Get in touch with TD Fall today.