2024 Sherwin-Williams Color of the Year – Upward into the Blue

With their 2024 Color of the Year concept broadened to a group of paint colors, one of which is named Persimmon, mentioned here previously, the Sherwin-Williams Color Collection of the Year also offers Upward SW6329. Described rather poetically as “a breezy shade of blue” by Anne Flynn Wear, Assistant Managing Editor of Home Accents Today, we’ve labeled the hue as simply lovely.

Having said that, Upward appears to be quite a versatile shade, as are so many of the innumerable tones of blue available from virtually every paint, textile, and floor and wallcovering manufacturers.

To be honest, we have always found the concept of declaring a “Color of the Year” by anyone to be more than a little bit arrogant, as well as decidedly pretentious. After all, it’s not as if the entire industry will accept said color and use nothing else, regardless of which entity proclaims it to be The One.

So yes, it does make at least a modicum of sense for Sherwin-Williams to offer a “Color Collection of the Year”. And why shouldn’t they? It makes just as much sense, and creates as much confusion, as trying to decipher the contrasting and conflicting choices presented by the many paint manufacturers relative to each other.

Onward and Upward for the New Year

As we said before, we find Upward (SW6329) to be a lovely and subtle hue that offers a homeowner a sense of tranquility, if not downright serenity, regardless of the space in which it is used. When combined with other colors from the Collection, such as Waterloo (HGSW9141), Friendly Yellow (HGSW6680), Pearly White (HGSW7009), or even the previously mentioned Persimmon (HGSW6339), the homey shade of blue appears to be the perfect anchor color for any space.

And, so, we offer these declarations from the manufacturer themselves: 

  • A HINT OF SILVER LINING – Introducing Upward, a breezy, blissful blue. The color found when we slow down, take a breath, and allow the mind to clear.

  • RELAXED + CAREFREE – A sunny-day shade for spaces brimming with positive energy, creative thinking, and total contentment.”

From kitchens to living rooms and from bedrooms to bathrooms, we are convinced this enticing shade of blue can be used as the center point of any color palette. Whether used as a calming background for more striking colors and patterns on furnishings or as the carefree focus of more laid-back spaces, we wholeheartedly approve of the choice made by Sherwin-Williams for next year.

From the moment we saw it, we had no trouble imagining how Upward (SW6329), the 2024 Sherwin-Williams Color of the Year, might be exploited by interior designers and furnishing dealers to reimagine the client’s spaces. However, if you can’t quite see it, feel free to ask for a design business consultation with Ted. Simply… Contact TD Fall today.

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